In the two or three years since the appearance of blogs word of mouth has turned them into a small industry. These sites and blogs have the upper hand over tabloids and celebrity magazines.
If we give our readers a wonderful free service on the internet, why should they ever buy the paper again?” he asks. Peter – the media digerati knows, as the Guardian has proven, that a bigger online presence builds the brand and sells more copies.
links for 2006-12-11
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