Encouraged by the growth in broadband take-up and the tracking and measuring capabilities of the internet, advertisers are rapidly increasing their spending on online media.
Blogging may be all the rage among the Internet-savvy, but top company executives have been slow to bestow any credibility to corporate blogs as a new communications medium, recent survey results show.
If ever there was a next big thing in online advertising, this is it. Travelocity gets in on the podcast sponsorship movement, redirecting online ad dollars to this promising alternative channel.
links for 2006-06-01
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