70% of media & communications companies say they are going to include blogs and social networks into their future marketing efforts.
Big companies’ ad buyers are warming up to the likes of blogs, RSS and podcasts. But analysts warn that marketers need to approach this typically user-generated content with care.
Companies like McDonald’s, lock manufacturer Kryptonite and computer firm Dell have all fallen foul of internet buzz in recent years. Because search engines like Google can allow grassroots campaigns to become highly visible.
links for 2006-04-19
Posted in Uncategorized