• Financial Times – Talent hunt in a virtual world
  “PA’s use of Second Life for recruitment illustrates how companies, as they shift marketing spending from print to digital media, are opening a new front in the battle for brains”
• Facebook makes top marketing hire | CNET News.com
  “Facebook has hired Chamath Palihapitiya, a former AOL marketing executive to the post of Vice President of Product Marketing and Operations, the Wall Street Journal reported Monday”
• Microsoft to extend social networking with Windows Live Events
  “Windows Live Events will enable users to share and plan different types of Events happening around them in compelling ways while collaborating with other services like calendar [and] spaces.”
• 23-Year-Old Mark Zuckerberg Has Google Sweating
  Idealist Entrepreneur’s Facebook Offers Something Search Doesn’t–Distribution
• Podcasting Twittergrams: A prediction
  “TwitterGram has evolved into a podcasting platform for 20-second messages. You can subscribe to the feeds via iTunes or any other way you get podcasting feeds”
• Last.fm Announces Global Partnership With SONY BMG
  “The Last.fm streaming service will give our established artists a platform through which they can reach new audiences, and their unique recommendation system will provide our emerging artists with an important opportunity to build their fan base”
• Coca-Cola, trademarks and brand advocacy
  “One factor to be considered by brand owners is that their products probably already exist in Second Life. Remember that the majority of residents doing this do not make a living out of it – they do it in the first place for their love of the brand”
• BBC NEWS | MySpace ‘passes 10m UK users’
  “Social network MySpace has said more than 10m UK users look at its website each month, making it the most popular social network in the country.”